NTRL Hair Oasis Seeking SMM/CM
The SM Manager has a role that mainly involves the “macro” social media decisions.
Responsibilities: SM Manager / Strategist:
Know or be familiar with the industry in which the company or business is in.
Design a social media strategy that’s in line with the brand identity, the company’s audience, and goals.
Administer and control budgets for different strategic actions.
Define strategies to build/enhance the follower/fan base and to develop channels that strengthen engagement.
In coordination with the marketing team, define promotion campaigns, competitions, paid-advertising, events, and product launches, in order to implement them on various platforms that have been decided to be used.
Define content strategy, communication style, and control the execution of calendar content.
Define and segment the user or “marketing persona” who the communication and actions will be directed towards.
Define and control: social media KPIs, conversions and ROI objectives (always in coordination with the sales and marketing department of the company).
Select what tools and apps will be used to perform tasks.
Design a plan to tackle a social media reputation crisis .
Define an SEO strategy.
Guide research for market and industry insights in order to apply different strategies.
Study and analyze the results of reports provided by the Community Manager to detect both threats and opportunities, as well as to measure the effectiveness of various actions. Based on this, make decisions concerning each of the above aspects, in order to make improvements, changes, or a change of strategic direction, etc.
Work closely with the client and the various departments of the company, to discuss the results and propose strategic improvements: Public Relations, Marketing, Product, Sales, Directory.
Work on the development of strategic alliances within the social media industry for future actions that can strengthen the growth of communities and the brand.
Responsibilities: Community Manager:
“Represent the spirit” of the brand or company, and be it’s number one advocate.
Create pages on social media platforms that were selected in the strategy. Optimize them as defined by the brand image of the company.
Create, recognize, find, and cure valuable content to the community and that follows the “editorial” line proposed by the strategy. In this case it may be necessary to work with a graphic designer to optimize the content.
Update pages: manage scheduling, Scheduling and publishing posts , tweets, using tools such as Postcron.
Listen to users and respond to their comments and inquiries, to make them feel valuable. -Customer service-
Identify, cultivate, and strengthen relationships with brand influencers, so that they become followers and advocates of it.
Moderate activity and conversations on the platform.
Create a space for communication , participation and collaboration.
Implement actions such as competitions that are defined by the SMM.
Monitor trends in social media to stay updated across different platforms, not only with the content that’s already been created or cured.
Identify needs and preferences of users
Constantly control basic indicators such as likes, clicks, reach, participation , number of comments.
Be the voice of the community and provide the company and SMM with insights and opportunities for improvements obtained by the opinions and behavior of the community.
Give daily feedback about the activity on the platforms and review metrics with the Social Media Manager
Collect the results of different reports obtained from the analytical and monitoring tools and prepare reports for analysis by the various departments and especially by the SMM.